How Social Networking Helps With Search Optimization

Did you know that having social networking accounts with Twitter, Facebook, LinkedIn, Google +1 and others can help your business grow? By now you should be aware of the benefits of what a search optimized website can do for your business. Everyone wants their website to be found on page one of a web search, but to get there, sites needs to be optimized. Search engine optimization, (SEO), entails implementing a series of modifications to your website as well as listings and accounts with external sources that help ensure that your website is properly indexed and that it meets the criteria for a page one ranking. What you may not know is that one of the major factors used by search engines to determine your site ranking is based on your social networking status and popularity.

Most newcomers to social networking feel that they are just too busy to take the time to manage a Facebook or Twitter account. If you have children or friends who are already heavily into Facebook you’ve seen the frenzy of activity and time it takes them to constantly update their site content or to respond to the numerous comments from followers who they have added to their list. The good news is you don’t have to be a fanatic to benefit from the advantages of social networking. In as little as 20 minutes to complete a basic signup and 20 minutes a week posting comments you can easily boost your websites chances of a page one ranking.

At first glance, having a Facebook page can be so daunting a task that many newcomers pass it up as just not having the time to fool around with it. What you don’t know is that you are missing out on one of the biggest opportunities to increase awareness of your website and your products and services by not having a social networking account. Most marketing campaigns involve spending money to get the word out. Social networking is FREE. Setting up an account takes about 20 minutes to complete the basic questions asked. The major search engines are not measuring your sites importance by the number of followers you have or whether you’re currently at a football game or night club. They are measuring how many times your client and their followers visit your website and comment on it.

By getting a shared dialog started between you and your clients, you increase the awareness of your business. The goal and benefit is to ask your clients to comment on your products and services on their social networking accounts. Just like network marketing, if one person tells 20 people and those 20 people tell 20 more and so on it only takes time before these simple steps can get the word out about your business.

Why would a client take the time to place a favorable comment about your business on their social networking account? If your clients are consumers you could offer them a discount on a future service or they may simply comment without prodding because they truly felt your service was worth mentioning to their followers. But many businesses do business with other businesses and the reason becomes “you scratch my back and I’ll scratch yours”. By asking a client to comment favorably on you, you will do likewise for them.

The degree to which you stay active daily with keeping up with your Social networking accounts is up to you, but this method of marketing simply requires you to set up the account, establish a list of followers and then start commenting. According to Google, Yahoo and Bing your sites ability to earn a page one ranking is greatly increased by how many people on the web are bookmarking your site, commenting on your website or service using social networking accounts and clicking on social networking like buttons placed on your website.

digital vision logo  Article Written By :Robert Schonhoff
Date : 1/10/2012


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