Offline marketing is any attempt at exposing new potential customers to your products and services using a variety of mediums including: Internet, Print and media marketing tools and material. In the internet world as it relates to your website offline marketing is determining what kinds of material or techniques will drive traffic to your website. The basic form of driving traffic is merely putting your domain name on all correspondence and printed material that leaves your office.
Your website is your virtual office and sales team that is open for business 24 hours a day 365 days a year, so any strategy you can employ to drive traffic to your site will increases sales, brand awareness and market share.
The major search providers’ base a large percentage of how your site gets ranked by determining what pages are worth indexing, how often to re-index them and how popular certain pages are by your recorded page hits. One method of achieving pages hits is to develop marketing material that you can put online that answer any questions about your products, how they are used, specification sheets, material data sheets as well as how to conduct business with you, etc. Every time a customer calls asking questions you can kindly point them to pages on your website that will answer all their concerns.
There are unlimited ways to drive traffic to your website that are only limited by how much money and time you are willing to spend. DVMARK.COM offers a variety of effective offline marketing techniques that can improve your corporate identity and boost website traffic and increases sales potential.
Date : 7/3/2012