Marketing Basics

Your business success is directly related to how well you market your image, products and services to your customers. Existing customers are not our immediate concern. Keeping existing customers is based on price and how well they feel you service their requests. Your future success or growth depends on attracting new customers. A successful marketing campaign begins by evaluating who your customers are, by demographic or their buying habits and then developing the materials you need to attract them. Your ...

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Graphics Designers Vs. Marketing Specialists

When we speak of graphics designers we are referring to the hundreds of individuals or companies you find online that offer logo design, business cards, and various other design and printing services. Some of these companies offer custom designs; some offer user-driven template design, or do-it-yourself; some are just companies that outsource the design to the cheapest designer. The one thing in common with the majority of these companies is that you supply the verbiage. They will take your words ...

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Sizing Your Competition–Why Size Matters

Going head to head with your competition is not as much about price as it is the consumers perception of size and quality. While we all look for a bargain in buying lesser priced commodities like food and drinks, when it comes to big ticket item like automobiles, TV’s, Cameras, computers etc., it is our perception that the quality of what we are looking for has as much to do about the name that’s on it than the features it ...

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Designing Material That Targets Your Customers

We know that there are three methods in which your target audience can get 100% of the message you want heard conveyed to them. Those methods include touching, seeing and hearing. Every seminar you have attended, if designed well, incorporates these three learning methods. A moderator talks about a slide that you are either reading or visualizing and you follow what see you and hear with a printed handout or workbook. In short you were told about the item, you ...

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Image Branding- How to Dress for Success

Dressing for success in the business world is as much about how you look on paper as it does how you dress personally. If you wear a coat and tie you will impress you customer more than if you wear blue-jeans and a t-shirt. Think of this analogy when you consider how you appear when you dress your corporate image. Remember when we talked about how your current marketing, how if it’s mismatched fonts, colors and images, then you look ...

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Registrars, Hosting Companies and Web Designers, Oh My

Getting your business on the internet can be an exciting and profitable venture. Every online start-up is anxious about the debut of their new website. Although getting their new web business off the ground and hopefully generating income is very exciting, few businesses are aware of the start-up requirements and ongoing maintenance issues that may arise. Not knowing what these issues are will result in an overwhelming headache. This article will talk about three start-up requirements you will have to ...

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SEO strategies – Boost Web Traffic Using Existing Clients

Your business will generate traffic and potential from two types of customers; those who find you using search engines and your existing customers. It is obvious that new customers finding you in a Google, Yahoo or Bing search is beneficial, but how will your website benefit from your existing customers? Existing customers are just going to all you on the phone.

To take advantage of the potential of the internet and successfully compete, you will need to have your website Search ...

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How to Create Web Page Content for Your New Company

Imagine browsing a website that has nothing more than a image collage of happy people. The only words read “Welcome to Happy People”. While the message “Be Happy” is obvious, there is little else of interest and nothing visually for sale. Doubtful this will be a site that you will return to. Imagine browsing a website crammed with text without headings or sections, has no images or graphic elements unless the words grab you it’s doubtful you will return to ...

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What is the Best Way to Sell Products Online?

Every new entrepreneur with an idea to market a product or service will have to answer several questions in order for his or her new company to have a chance at success.

  1. What do I sell?
  2. Who do I sell it to and how will I service it?
  3. Do I have competition and can I compete?
  4. How do I get the word out?
  5. How much money do I need?

Knowing what you are going to sell, who you are going to sell it to and how ...

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Microsoft Vs. Linux – Picking a Designer – Picking a Platform

When making the decision to have a web presence, one of your initial concerns will be choosing a hosting company and a designer for your website. While the process may look like you would start by choosing your hosting company, the better choice is to find your designer first.

Today’s hosting companies come in three varieties; Linux only; Microsoft Only; or Both
While both operating system platforms can host web pages designed using HTML, each has its own set of peculiarities ...

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